Stir together flour, baking powder, soda, salt and sugar. Set aside.
Combine KELLOGG'S ALL-BRAN cereal and hot water. Let stand about 2 minutes or until cereal softens.
In large mixing bowl, beat egg and milk. Stir in cereal mixture. Add flour mixture, stirring only until combined.
Bake on preheated griddle at 375°F until browned on both sides, turning only once. Serve with brown sugar, syrup, honey or jelly, if desired.